Network marketing, also known as multi-level sales and MLM, is based on word of mouth. 


This practice, popularized in France by the Tupperware brand in 1946, uses a specific commercial model: the company sells its products through a network of non-professional and non-employee distributors, paid by commission or by margin.

 Distributors are individuals called ambassadors, advisors or even facilitators, and generally work as VDI, for Independent Home Seller, with buyer-reseller status, agent or broker. 

MLM sales are controversial, because the risk of drifting towards the illegal pyramid sales system is notorious.

But the technique, once it is supervised, is successful: in France, the Vorwerk company markets its flagship product via its Thermomix advisors. 

Network marketing involves the company selling its products through individual resellers.

 The individual communicates about the product and invites his contacts to participate in demonstration workshops at home. On each sale, the individual receives a commission or makes a margin

Network marketing as a marketing technique MLM relies on word of mouth to communicate about the product. 



Instead of or in addition to investing in a social media marketing strategy, in SEO and SEA or in traditional advertising campaigns such as billboards or TV spots, the company transforms its customers into brand ambassadors. 

Network Marketing as a Business Model In MLM, sales are made by individuals. Instead of or in addition to employing VRPs, opening physical stores or even selling online on an e-commerce site, the company works through non-professional and independent resellers, who traditionally sell from their own homes. 

with the network that they themselves constitute. Influencer marketing With the evolution of technologies and customs, a new form of network marketing is emerging: influencer marketing is the modern and digitalized form of network marketing.

 Influencer marketing uses word of mouth to promote products and redirect social network followers to the company's e-commerce site. The influencer is paid by the company for their services in promoting the brand's products.

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